"We must shift America from a needs - to a desires-culture. People must be trained to desire, to want new things, even before the old have been entirely consumed. [...] Man's desires must overshadow his needs." Adam Curtis quoting a US banker
Welsh is a difficult language in a country dominated by English however it is important to make sure your translation actually says what you think it says. Some local government officials in Wales wanted this notice translated as all signs have to be bilingual so sent an email request to the translation department and got this reply. "I am not in the office at the moment. Please send any work to be translated." They assumed that that what they got was No Entry .. etc. No-one checked.
In many situations we just don't check the translation. Whether it is spirituality, faith, studying the Biblical text, or what is our fundamental understanding of what exactly is the church and its purpose.
I having watched and thought about Adam Curtis' documentary series The Century of the Self has made this challenge even more focuses my thinking. Business and Politics use public relations to read and fulfill our desires to make products or speeches as attractive as possible to us. Curtis links this to Freud and the introduction of psychoanalysis to North American culture. Freud's identification of deep human desires have been developed into an out of control individualism. This is translated at its most dangerous into North American church culture in the meeting of people's need's (Here we should read human desires but not deepest.) Immediately we head towards advertising and programming and all the stuff that goes with individual wants. It is an externally imposed reinforcement of selfishness and self-centredness.
The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.Edward Bernays, Freud's nephew saw happiness was more than just a way of selling stuff but it was also political way of control the people. By satisfying particular inner irrational desires people could be made happy and thus docile and controlled. In any case people have to consent to make democracy work and maintain a stable society. Therefore engineering consent is a good thing. The US government, big business, and the CIA developed ways to manage and create this consent. But then Wilhelm Reich, a pupil of Freud's, came to influence believing that the self did not need control but should be free for self expression. The freedom of the 60's was born except that this was hijacked and people now were encouraged to feel unique individuals and they needs things to express their uniqueness. Curtis contends that those with the power , whether Thatcherites or followers of Blair, felt they were creating a new and better form of democracy which responded to individual opinions. However these techniques were not developed to liberate people but a way of controlling them. The new left's appropriation nor translation does not remove the original issues. Curtis demonstrates this in both the rise to power of Bill Clinton and Tony Blair. In the documentary we are left with the real question of who is in charge. It seems like it is the power brokers. (first episode is here)
We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. - Edward Bernays
Israel was never meant to be monarchy. It should have been a theocracy but the people wanted to be like other peoples. They wanted security and political structures like the other countries around instead of living out an alternative counter-cultural position. The church as new Israel should not really be a democracy, nor an autocracy rather a people seeking the will of God as a theocracy.
When that day comes, you will cry out for relief from the king you have chosen, and the LORD will not answer you in that day. But the people refused to listen to Samuel. "No!" they said. "We want a king over us. Then we will be like all the other nations, with a king to lead us and to go out before us and fight our battles." 1 Sam 8:18-20
